As we approach the end of the financial year it presents a time to review our businesses operations and performance, reflect on what has worked in your business from a marketing and operational perspective, assess whether you have had a ‘good’ or ‘bad’ year and plan for the coming financial year.
You want to establish actionable KPI targets that are tangible and immediately relevant. Aim too high with your targets, and you risk deflating your team before you start. Aim at a target that doesn’t exist today, and you’ve created noise without any signal. Here’s a process for setting actionable KPI targets.