Embracing Unconventional Hiring Practices

In today’s digital age, recruitment typically happens through social media, job boards, and online networks like LinkedIn and learning embracing unconventional hiring practices helps. However, many industries, such as hospitality, construction, and farming, rely on traditional methods or have workers who are not online and actively engaging with these platforms.

This poses a challenge for businesses in these sectors looking to hire the best talent. But, with the right approach, hiring can still be successful without relying solely on conventional methods. 

Social Media Platforms: Facebook & Instagram 

While LinkedIn may not be ideal for sectors like hospitality or construction, platforms like Facebook and Instagram can be powerful tools for recruitment. Workers in these industries often use these platforms to stay connected with their communities.

Posting job ads on Facebook, joining local groups, or using targeted Facebook ads can help businesses reach a specific geographic area. Instagram’s visual nature makes it perfect for showcasing your company culture, work environment, and day-to-day operations, helping potential candidates get a sense of what it’s like to work for your business. 

Leverage Traditional Media and Offline Channels 

While social media and the internet dominate recruitment efforts for many industries, some sectors respond better to traditional methods of advertising. For example, local newspapers, community bulletin boards, and Job Ads outside their café or workspace, can be effective ways to reach potential candidates in industries like hospitality and construction.

This low-tech method is a great way to reach a wider audience in your local area. 

Partnerships with Trade Schools and Vocational Training 

For industries like construction or farming, partnering with local trade schools, agricultural colleges, or vocational training institutes can be an effective way to reach out to potential candidates. Establishing relationships with these institutions allows businesses to access a pool of qualified, eager candidates straight out of school or those undergoing training.

You can work with these schools to offer internships, apprenticeships, or job-shadowing opportunities to foster interest and grow your talent pipeline. 

Word of Mouth and Local Networks

In sectors like cafes, construction, and farming, word of mouth remains one of the most powerful tools for recruitment. Employees often talk to friends, family, or acquaintances in their community about job opportunities.

You can set up a simple referral program offering incentives for successful hires, ensuring your team stays engaged in helping find the right people. 

At Impact HR our recruitment support is always customised to the client industry and their needs. If you would like to know more about our recruitment service, please reach out to us on 1300 474 672 or book a meeting using the link below.